Unfortunately, it’s hopeless. That’s why I closed Trucking Truth and opened High Road Training. The new site has no forum, articles, or any of that.
No one goes to forums anymore. I check in here daily, and it died like I knew it would. If Trucking Truth couldn’t get any action in a forum anymore, no one will. We were the second-largest trucking site on the planet, and well-established since 2007, with heavy traffic. But once AI took over, that was the end of that era.
I do still have every last drop of data from Trucking Truth. I even built a tool that lets you ask AI questions about trucking, and then it searches the moderator’s posts from our old forum and gives you advice. Even though a lot of the advice still applies, most of it is many years old.
At this point, even I have no idea how I’ll make money now on the Web. I’m building products, mastering AI in everything I do, and seeking opportunities in this new AI-driven world. Thus far, it’s not clear how money will be made in the coming years, but it is clear that the old ways have died.
Even within trucking, no one seems to be recruiting hard right now, and they haven’t for a few years, even since they flooded the system with CDLs for immigrants.
So the combination of the political policies of the past few years and the advent of modern AI turned everyone’s world upside down, and no one more so than me, but that’s cool. That’s what technology does - it forces you to adapt continuously. I accept that. I guess I have no choice!
But the old days are gone now, and they ain’t coming back. Right now, we’re all in limbo because no one can really figure out how to use AI effectively in most scenarios. It’s just too unreliable. That will improve in the coming years, but no one knows how quickly.
So the rug got pulled out from under us. That’s how it goes sometimes. Hopefully, the future will be even better, but humans will not connect with each other directly as often as they used to. They’ll turn to AI instead. Ironically, many people will turn to the major social media platforms, not realizing more than half of the traffic is actually AI, not people.
Strange new world!